About Us

From the heart of the desert, to you

Our Story

The underlying story of our scent assortment was made from a head loaded with affection, a heart loaded with luxuries, and a base brimming with recollections. Born in 2020 out of passion for parfumery, the unique and original Dubai-based brand, Khalifi, is a perfume brand inspired by Arabic culture and traditions.

As we pass through the line of time, we should leave just beautiful and memorable creations behind us that will put a mark and will define the future self. Hence the name given by Cristina Racovita, “Khalifi”, which means “My successor”.

Arabs have always been fond of grandeur, and arabian perfumes have been a significant part of the culture since the beginning. We come with a unique story for each one of our perfumes, a story related to day to day life in Dubai, the most luxurious city in the Middle East. Our oriental perfumes' aroma send back to the era when Arab merchants brought fragrances, spices, and silk from the East and South. These unique ingredients are still imported to Dubai, and we use them as raw materials to make our perfumes with sophistication and boldness.
Woman holding golden cap black bottle arabian perfume by Khalifi Perfumes with boxes and other perfumes below on a table
Golden cap black bottle perfumes by Khalifi Perfume on a table with mandala print, business card next to them and home decor behind

Our vision

Our vision is to offer our original perfumes to individuals who are becoming wary of the standard, worn-out fragrances which last for a short period of time and are searching for something that enlightens their character and their skin for a long quality time.

By giving the traditional perfumery a futuristic and luxurious approach, we want our clients to look to a better and more expressive future. We also want to help them find the ideal perfume that empowers their personality in order to succeed it. The same way Dubai did, succeeding itself by merging tradition with futurism. "A new me, a better defined me!"

Our Products

There's something unimaginably private and vital about aroma. The fragrance has the ability to inspire recollections and sentiments such that our different senses can't.

The high concentration of oil (>30%) classifies our arabian perfumes as “extrait de parfum”. Together with the quality oils, we utilize unique, natural and toxic-free ingredients that are still imported in Dubai and used as raw materials for our aromas, which are manufactured with sophistication and boldness. This makes our original perfumes amazingly appealing and soft to touch, even for the most sensitive skin. How would you resist this quality and vibe?

We are committed to the highest levels of standards and environmentally friendly classic yet futuristic packaging. Our hair mists will freshen up your hair and body, which will last long enough to make you more sensual and confident. Having far more captivating scents, ingredients and a completely unique package than various other brands, our original perfumes are the best option for you to sparkle up your character and add a high intense touch to your senses.

We are committed to the highest levels of standards and environmentally friendly classic yet futuristic packaging. Our hair mists will freshen up your hair and body, which will last long enough to make you more sensual and confident. Having far more captivating scents, ingredients and a completely unique package than various other brands, our original perfumes are the best option for you to sparkle up your character and add a high intense touch to your senses.

Why Khalifi?

Our arabian perfumes are paraben free and do not have toxic elements. They are made from a unique formula with the oldest yet finest ingredients and every each one of the raw natural materials is climate applicable with excellent scenting characteristics.

The design of our perfume packages and bottles transmits the feeling of a classic yet qualitative futuristic product. Everything is so perfectly consolidating, giving a smell and an enduring feeling to the point of causing you to have a certain and striking outlook on yourself.

We want to be unique in relation to the ongoing brands by keeping the bar high regarding the nature and quality of our amazing scents and putting in the possibility of a “dependable, natural long lasting aroma that will shape and engage your character.” Due to the 30% oil concentration, our original fragrances last long enough to make people feel confident about themselves and show who they genuinely are.

Hand holding golden cap black bottle arabian perfume by Khalifi Perfumes during sunset in the desert